June 20, 2025
Danish IT company, Renewtech, expands its local presence to France led by an experienced local team
Renewtech announces the opening of a new office in France. This expansion marks a significant step in the company’s strategy to strengthen its presence in the European market and further grow its business.
Stronger Local Presence and Expanded Services for French Customers
Renewtech France launches with a strong and experienced team led by Lilian Coupey, who has managed refurbished IT at Alternative Partner Solutions for the past 20 years. The team’s extensive experience will ensure the delivery of high-quality service to customers from day one.
As part of its growth strategy, Renewtech places strong emphasis on local presence, close to its many French customers. The new French division will work seamlessly with the existing French sales teams in Denmark and the Netherlands, creating a cohesive and efficient operation. A local presence enables the company to better understand and meet customer needs and deliver tailored solutions for the French market.
“I am truly excited to join Renewtech, one of the leading European players in our industry. I very much look forward to growing the French division together with the rest of the team and engaging with clients to elaborate on the expanded offerings we can now provide. I’m confident that, together, we will create significant value and drive meaningful impact across the market,”
— Lilian Coupey, General Manager of Renewtech France
Local Support with a Focus on Sustainability
Renewtech is also committed to providing sustainable IT solutions to its French customers. With a local presence, the company can offer more personalized and efficient support, helping customers achieve their business goals sustainably.
The new office in France will serve as a hub for refurbished innovation, where Renewtech can develop and implement solutions that promote sustainability and operational efficiency.
"We look forward to increasing our presence in France. With our experienced team and strong local footing, we are well-positioned to deliver first-class service and innovative solutions to our French customers,”
— Bjarne Aarup, CEO of Renewtech Group
France is a core market for refurbished IT and a strategic priority for Renewtech. This expansion marks the beginning of a broader journey in France, with plans to scale the organization and presence in the coming years, both organically and through acquisitions.
For more information, please contact: Bjarne Aarup, CEO of Renewtech Group at [email protected] or +45 2085 9290
How does this affect you?
As a customer, the acquisition will not have any consequences. We will continue our existing collaborations, and the communication with our customers will proceed as before.
We are now simply a larger and stronger circular IT company, offering our customers even more products, services, and expertise in server, storage, and networking hardware. Our customers now only need to shop in one place while simultaneously reducing their costs. Our expanded expertise means that we can now find the perfect solutions for our customers' IT departments and offer extended services in areas such as repair and maintenance, thus contributing to extending the lifespan of our customers' products.
Q & A - Customers
Q: Why has Renewtech bought SE.CO?
A: The acquisition of SE.CO strengthen Renewtech’s position in the attractive Italian market and secures Renewtech local presence in Italy.
This aligns with Renewtech’s strategy of getting closer to its customers and the overall mission to become Europe’s leading supplier of sustainable IT solutions.
Q: I am a customer of both Renewtech and SE.CO, who will I be contacting in the future?
A: If you are doing business with SE.CO now, your contact person will remain the same after the acquisition, as SE.CO. will serve all reseller customers in Italy going forward.
Your contact at SE.CO now can assist you in your local language but with even more IT solutions through support from Renewtech product managers.
Q: Will SE.CO change name to Renewtech?
A: SE.CO will shortly after closing be rebranded as Renewtech and all operations will work under the Renewtech brand. .